I never dreamed of owning my own bookstore. I wasn\u2019t interested in opening yet another shop, another caf\u00e9, or another so-called \u201cplace with good vibes.\u201d What I wanted was to create a place the local community could truly call its own \u2014 and where the Ukrainian language could claim total dominance.<\/p>\n\n\n\n
I grew up in Mykolaiv and heard Ukrainian only from relatives who lived in the countryside, in Ukrainian literature classes, or on television. In high school, I transferred to a lyceum where classes were taught in Ukrainian, but during breaks, we all still spoke Russian. At my university, most professors spoke Russian as well. Every attempt I made to switch to Ukrainian in everyday life was met with either ridicule or confusion. After moving to Kyiv in 2014, right after the Revolution of Dignity, I hoped to find myself in a Ukrainian-speaking city \u2014 but that didn\u2019t happen. I ended up practicing my Ukrainian mostly with customer service staff in shops and caf\u00e9s.<\/p>\n\n\n\n
About a year after our first son, Orest, was born, my wife and I made a decision: with him, we would speak only Ukrainian, knowing that he would \u2014 unfortunately \u2014 pick up Russian on his own anyway. The war was already underway, and we saw no prospects for him in the Russian language. A year later, Oles was born into a fully Ukrainian-speaking family. That\u2019s how my first \u201clanguage bubble\u201d came to be.<\/p>\n\n\n\n
Next came the idea for Sens \u2014 a bookstore where the Ukrainian language, Ukrainian books, independent thinking, and lively dialogue form the heart of the community. I didn\u2019t want a \u201cpatriotic scene;\u201d instead, I envisioned an environment where Ukrainian is spoken not out of obligation, but because it feels natural \u2014 where literature isn\u2019t a prop, but a gateway to public conversation.<\/p>\n\n\n\n
We opened in December 2021, just two months before the full-scale invasion, and when it began, none of our neighbors, jumping into action, had any doubt about where to congregate. Sens wasn\u2019t just a \u201cwartime business\u201d \u2014 it became a place that offered a sense of belonging, first for volunteers, then for readers, and later for people who needed an environment that could support and empower them.<\/p>\n\n\n\n
And then, something happened. In a space where the rejection of all things Russian was built in from its inception, a community naturally formed \u2014 one that began to shape new cultural expectations. People didn\u2019t just come for books; they came for validation \u2014<\/p>\n\n\n\n
\nthat speaking Ukrainian is neither shameful, nor risky, nor inferior. It is modern, compelling, and varied. It is simply who we are.<\/p>\n<\/blockquote>\n\n\n\n
Over time, I came to realize that a strong Ukrainian book market won\u2019t emerge on its own. If we don\u2019t build the physical, economic and emotional infrastructure to support it, it will be pushed aside by habit, convenience, and imported literature. For too long, we\u2019ve lived with the assumption that Ukrainian means \u201cless\u201d \u2014 less quality, less variety, less credibility. Changing that perception requires not slogans, but experience.<\/p>\n\n\n\n
With this in mind, the book business ceases to be mere commerce. It becomes about setting a standard \u2014 about recognizing that translations of world-renowned philosophy can be published in Ukrainian not \u201cjust so we have it,\u201d but because it\u2019s the language in which people think, or that contemporary Ukrainian poetry can sell just as well as trendy foreign prose; that readers themselves can set the bar \u2014 the bar of dignity \u2014 for what they read, buy, and discuss.<\/p>\n\n\n\n
It turns out that the demand for this kind of standard ran far deeper and wider than I had imagined. And it\u2019s certainly not limited to Kyiv. Sens has become a place of strength and a center of gravity for many \u2014 for those who had never bought books in Ukrainian before, for those seeking an understanding of Ukrainian identity through text and for those who simply wanted to be immersed in a Ukrainian environment that doesn\u2019t seek to justify itself, or feel the need to explain itself \u2014 that isn\u2019t ashamed. <\/p>\n\n\n\n
The dream of a safe linguistic space eventually grew into a form of cultural infrastructure. And the more we invested in it, the clearer it became: we\u2019re not exceptional \u2014 there could be dozens of places like this. Hundreds. What they need in order to emerge are the right conditions, visibility and trust.<\/p>\n\n\n\n
I still don\u2019t know exactly how to define what we\u2019ve created. It\u2019s not just a bookstore. Not just a caf\u00e9. Not just a cultural center. But I know one thing for certain: a place where the Ukrainian language is spoken without needing to be defended contributes to changing this country, and there should be many more places like it.<\/p>\n\n\n\n
Illustration by Vadym Blonskyi
Translation from the Ukrainian by Liubov Kukharenko<\/em><\/p>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
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